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Additional Book Details
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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|Sold By||Cengage Learning|
|ISBNs||0324316984, 1133707572, 9780324316988, 9781133707578|