Marketing Channels 9780324316988 | 9781133707578 SevenTen

Marketing Channels

8th Edition

Rosenbloom, Bert
eISBN-13: 9781133707578

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Additional Book Details

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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Sold By Cengage Learning
ISBNs 0324316984, 1133707572, 9780324316988, 9781133707578
Language eng
Edition 8th